))
41: Meta earned how much revenue from Fraud?
Manage episode 520191581 series 3647660
Inhalt bereitgestellt von Stacy Covitz. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Stacy Covitz oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!
Summary
In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners face in navigating these restrictions and offers strategies for creating compliant ads without diluting their message.
Takeaways
- 10% of Meta's revenue is impacted by ad scams.
- Meta's ad policies are cautious due to fraud.
- Health and wellness ads are frequently flagged.
- Personal transformation topics can trigger ad restrictions.
- Income claims in ads are heavily scrutinized by Meta.
- Bots misinterpret ad content, leading to unnecessary flags.
- Using general language can help avoid ad restrictions.
- Meta's system aims to protect users but can over-correct.
- Understanding Meta's ad categories is crucial for compliance.
Grab my free resource to set up your Facebook ad account!
Grab My Free Checklist to Audit your Ad Campaign
Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!
42 Episoden
Teilen
