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38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?
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Summary
In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement.
Takeaways
- If you are used to going very specific in your targeting, that needs to change.
- What's working is going broad
Chapters
00:00 Introduction to Meta Advertising Changes
01:02 When to Use Lookalike Audiences
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