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S4E12 - Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik
Manage episode 418916769 series 3266320
Inhalt bereitgestellt von Rommil Santiago's Experiment Nation. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Rommil Santiago's Experiment Nation oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses - Her favourite underrated user research methods - Tips for creating a CRO strategy that succeeds in the long-term ... And much more. Contact Jyoti: Website: https://www.bluebagels.com/ LinkedIn: https://www.linkedin.com/in/jyotiisingh Email: jyoti@bluebagels.com Chapters 00:00 Introduction to Experiment Nation and Guest Introduction 00:48 Jyoti Malan's Journey and the Essence of Blue Bagels 02:26 The Philosophy Behind Purpose-Driven Brands 05:43 Crafting Purposeful CRO Programs 08:32 Identifying and Correcting Off-Track CRO Programs 17:36 Unconventional Research Methods in CRO 21:06 Adapting and Evolving CRO Strategies 24:41 Upcoming Projects and Closing Thoughts
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