#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.

They discuss

• Why Jason started SaaStr
• What makes a great VP of Marketing in SaaS and how to hire one
• How tech and SaaS have changed since 2020
• CROs vs CMOs
• Importance of alignment between the CEO and marketing team

Timestamps

• (00:00) - - Intro
• (04:00) - - Understanding the Importance of Revenue Goals
• (07:24) - - Evolving Motivations and Changing Perspectives
• (11:30) - - From Solopreneur to Founder: The Journey of Exit Five
• (15:26) - - The Challenge of Transitioning from Solopreneurship
• (17:25) - - Insights into Jason's Content Creation Process
• (20:09) - - Efficiency in writing: a five-minute rule
• (25:17) - - LinkedIn: A Haven for Text-Based Writers
• (26:43) - - LinkedIn's Good Community and Marketing Potential
• (29:28) - - Importance of Building Relationships in Business
• (34:13) - - Marketing Essentials: Brand, Field, Demand, Growth
• (36:50) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
• (39:55) - - Finding Alignment: The Role of Marketing in Company Leadership
• (44:07) - - CROs and Marketing
• (46:56) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
• (50:16) - - Event Planning
• (52:11) - - SaaStr: Connecting Founders and Revenue Professionals