E307: How the Most Influential People Connect with Jon Levy

Entrepreneurs Circle

Are you looking to build meaningful connections but don't know where to start? In this episode, Erik Cabral sits down with behavioral scientist and bestselling author Jon Levy, the man behind those elite secret dinner parties, where he brings together over 100 notable guests each year. From cooking meals to swapping stories, Jon has cracked the code on community - and it has nothing to do with status!

Here are some power takeaways from today’s conversation:

• How a book becomes your calling card

• Book marketing and podcasting strategies

• The ripple effects of our social connections

• Using social connections to influence behavior and build community

• Creating community through intimate dinners with famous guests

Episode Highlights:

[06:02] Your Book as an Effective Calling Card

Writing a book can serve as an effective calling card, even if the book itself may not be of the highest quality. For someone like an accountant who specializes in a niche area like serving plumbers, authoring a book about accounting for plumbers would make them the sole credible resource on that topic. When people search for information about accounting for plumbers, their book and name would come up. Simply making the effort to write a book demonstrates the author has deeply considered the issues within their specialized field more than anyone else. In this way, the book can become a very effective calling card that drives new opportunities, according to Jon.

[15:00] How Habits Are Contagious

Jon references a study that found how contagious our habits can be among those in our social circles. He notes the study showed things like happiness, divorce rates, obesity, and even voting habits have been seen to spread between individuals connected to one another. The influence was found to extend up to three degrees - so if you have a friend who exhibits a certain habit, there is a 45% increased chance you will too, your friends who don't know that person have a 20% increased chance, and their friends have a 5% increased chance. This emphasizes how powerful our connections are in influencing one another.

[16:08] Leveraging Influence: How Connecting Others Creates Lasting Bonds

Jon explains his strategy behind the secret dinners. He notes that by bringing together the most influential people in culture and connecting them to each other through the dinners, it causes them to form deeper bonds around him as the host. While acknowledging this is somewhat selfish, Jon argues it benefits everyone involved. When extraordinary individuals are connected to one another, it strengthens the social fabric. And for Jon, by placing himself at the center of this network, he is able to retain these impactful relationships long-term which enrich his own life experience.

Resources Mentioned:

www.jonlevy.com

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