Scaling Operations and Digital Workflows with Katie Santoro

Entrepreneur Encounter

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In this episode, Katie Santoro, the founder and CEO of River City Virtual Assistance, offers invaluable insights into scaling operations and leveraging digital tools for efficient workflows in business management. With a wealth of experience, Katie emphasizes the significance of fostering a supportive work environment while navigating the complexities of hiring friends. She underscores the importance of establishing boundaries to maintain professionalism and productivity within the team, shedding light on the challenges and rewards of managing personal relationships in a professional setting.

Katie shares practical tips on delegation, emphasizing its importance in scaling operations and freeing up time for important business tasks. Entrepreneurs may optimize procedures and develop sustainably with her advice on recognizing obstacles and defining targets. Katie also advises entrepreneurs on how to use digital platforms like Asana and Google Workspace to improve workflow efficiency and productivity.

Key Takeaways:

• Foster a supportive work environment by setting clear boundaries and allowing space for addressing personal matters, nurturing a culture of empathy and understanding.
• Harness the power of delegation to scale operations effectively, prioritizing tasks and empowering team members to take ownership, thereby optimizing productivity.
• Identify operational bottlenecks by tracking time and resources, enabling entrepreneurs to pinpoint areas for improvement and implement strategic solutions.

About Katie Santoro:

River City Virtual Assistants was founded by Katie Santoro in 2020 at the height of the global pandemic. Katie had been considering virtual assisting for years but wasn’t brave enough to do it until she had to close her physical yoga studio and determine a new path. She took her years of experience in the legal and insurance industry, blended it with her experience running a small business, and began assisting clients in a wide array of industries with everything from basic admin tasks to marketing and website building.

https://rivercity-va.com/

https://www.instagram.com/rivercity_va/

https://www.linkedin.com/in/katiesantoro/

We’re Dana Johnson and Sara Lowell hosts of Entrepreneur Encounter, a growing and thriving entrepreneur podcast dedicated to soft skills development and we’re so grateful you found us. We started this podcast to invite you into conversations and workshops that are designed to help make you feel more empowered, thrive, and be fulfilled as you reach your entrepreneur goals. We interview experts and thought leaders so that we can grow our mindset, build better habits and uncover a side of yourself you’ve never seen before.

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