Respectful Reminders on How to Market Mother's Day with Brenda Meller Ep92

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood.
Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey but also how solopreneurs and businesses can honor their customers' diverse experiences with sensitivity and grace.
We've all seen our inboxes inundated with reminders not to forget Mom on her special day, but what goes unaddressed is the twinge of pain these messages can cause.
I offer simple, practical suggestions to allow your subscribers to opt-out from holiday-specific communications, a practice that isn't just about avoiding discomfort but also about showing understanding and respect for individual circumstances.
I extend practical advice to solopreneurs and businesses on how to craft marketing that is both compassionate and inclusive. By listening to this conversation, you'll grasp the profound impact a human touch can have in business communications, and how responding with kindness to expressions of loss can make all the difference.
BLOG:
https://www.mellermarketing.com/blog/mothers-day-fathers-day-email-opt-out
LinkedIn Post:
https://www.linkedin.com/posts/brendameller_some-of-us-dont-have-a-mom-stop-sending-activity-7191779747197079553-klcW

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
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