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Getting to Yes: Takeaways from Inbox Pause
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Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 12.
Timestamps
(3:23) Takeaway 1: Convert users by helping them to get to the aha moment
(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance
(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams
(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh
(7:57) Takeaway 5: Get readers hooked with a micro-commitment
(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flow
Links from this episode
Take a look at the email we’re talking about today
Plan more effective onboarding sequences with my SaaS Onboarding Success Pack
Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)
Grow your business when you join the Creative CEO Academy (I'll earn a commission.)
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