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COVID Culture: How we used a Vietnamese PSA to foster positivity and social responsibility for Awara
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How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19.
Ideas you don’t want to miss
(02:01) The new idea the team came up with, to replace the original IRL initiative
(03:13) What made this email risky
(03:58) The disappointing response this email got
(04:46) A similar email I once got from a different brand
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