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Brand Balance: Takeaways from Absurdist Adieu
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Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06:16) Takeaway #1.1: Test your sender names
(07:43) Takeaway #2: Keep the customer front and center when using humor
(10:24) Takeaway #3: Weave branding into your email strategy
(11:32) Takeaway #4: Find mini-niches to spotlight and engage with
Links from this episode
Take a look at the emails we featured in Ep. 18
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Thinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!)
Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen here
Sign up for excellent ecomm insights from Eli Weiss on his weekly All Things CX & Retention (I don’t use the term excellent for many newsletters – this one’s uniquely insightful)
Missed the Bitly episode with Devin O’Toole, Love and Links? Listen here
Have fun with Jared’s website here
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Let me know what you thought about the episode by emailing podcast@nikkielbaz.com
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