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Create a Successful Paid Acquisition Strategy with Matt Holtwick, Manager of Growth and Retention at Chomps
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In this episode of Ecommerce Marketing 101, we’re joined by Matt Holtwick, Manager of Growth and Retention at snack brand Chomps.
We discuss:
- How Chomps’s in-store presence compliments their online ecommerce strategy
- The methods the brand used to restart their paid acquisition in 2023
- The different types of creative assets, such as static images and UGC videos, Chomps use to reach their advertising goals
- Why open communication and setting clear expectations are key to managing relationships with external agencies
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