Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Inhalt bereitgestellt von Claus Lauter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Claus Lauter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ähnelt Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)
Manage episode 500987933 series 2921256
Inhalt bereitgestellt von Claus Lauter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Claus Lauter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.
Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.
He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.
Topics discussed in this episode:
- Why chasing more traffic can hurt conversions.
- How understanding customer journeys improves sales.
- What funnel mapping reveals about hidden leaks.
- Why hypothesis-driven testing beats guessing.
- How failed experiments create valuable learnings.
- What makes A/B testing tools simple and effective.
- Why timing tests year-round uncovers better insights.
- How personalization and experimentation connect.
- What successful brands learn from losing tests.
- Why smooth onboarding helps brands scale faster.
Links & Resources
Website: https://www.personizely.net/
Shopify App Store: https://apps.shopify.com/personizely
LinkedIn: https://www.linkedin.com/in/sergiucazac/
X/Twitter: https://x.com/sergiukazak
Get access to more free resources by visiting the show notes at
https://tinyurl.com/n44teswa
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
469 Episoden
Teilen
Manage episode 500987933 series 2921256
Inhalt bereitgestellt von Claus Lauter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Claus Lauter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.
Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.
He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.
Topics discussed in this episode:
- Why chasing more traffic can hurt conversions.
- How understanding customer journeys improves sales.
- What funnel mapping reveals about hidden leaks.
- Why hypothesis-driven testing beats guessing.
- How failed experiments create valuable learnings.
- What makes A/B testing tools simple and effective.
- Why timing tests year-round uncovers better insights.
- How personalization and experimentation connect.
- What successful brands learn from losing tests.
- Why smooth onboarding helps brands scale faster.
Links & Resources
Website: https://www.personizely.net/
Shopify App Store: https://apps.shopify.com/personizely
LinkedIn: https://www.linkedin.com/in/sergiucazac/
X/Twitter: https://x.com/sergiukazak
Get access to more free resources by visiting the show notes at
https://tinyurl.com/n44teswa
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
469 Episoden
Alle Folgen
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Ähnelt Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
1
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Intercom
1k475
On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
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