Gehen Sie mit der App Player FM offline!
Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)
Manage episode 432611701 series 2921256
In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth.
Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.
Topics discussed in this episode:
- Why has the marketing analytics landscape evolved so rapidly in recent years
- How do companies navigate data complexity with privacy concerns
- What are the biggest mistakes companies make with marketing data, and how to avoid them
- Why is it crucial to prioritize the right data sources for eCommerce growth
- What challenges businesses face with attribution, and how can they optimize marketing spend
- How smaller eCommerce businesses use marketing analytics to compete with larger companies
- Why first-party data's increasingly important, and how should businesses prepare
- What strategies help businesses implement data-driven marketing campaigns
Links & Resources
Website: https://supermetrics.com/
Shopify App Store: https://supermetrics.com/connectors/shopify
LinkedIn: https://www.linkedin.com/company/supermetrics/
X/Twitter: https://x.com/Supermetrics
Get access to more free resources by visiting the show notes at
https://t.ly/hUTQ8
Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.
100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
371 Episoden
Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Manage episode 432611701 series 2921256
In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth.
Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.
Topics discussed in this episode:
- Why has the marketing analytics landscape evolved so rapidly in recent years
- How do companies navigate data complexity with privacy concerns
- What are the biggest mistakes companies make with marketing data, and how to avoid them
- Why is it crucial to prioritize the right data sources for eCommerce growth
- What challenges businesses face with attribution, and how can they optimize marketing spend
- How smaller eCommerce businesses use marketing analytics to compete with larger companies
- Why first-party data's increasingly important, and how should businesses prepare
- What strategies help businesses implement data-driven marketing campaigns
Links & Resources
Website: https://supermetrics.com/
Shopify App Store: https://supermetrics.com/connectors/shopify
LinkedIn: https://www.linkedin.com/company/supermetrics/
X/Twitter: https://x.com/Supermetrics
Get access to more free resources by visiting the show notes at
https://t.ly/hUTQ8
Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.
100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
371 Episoden
Alle Folgen
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.