Ep 493: Scaling a Luxury Resale Empire: Luxe Du Jour’s Growth Story with Tammy Phan

DTC Podcast

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📢 Episode Overview:

Tammy Phan, CEO & Founder of Luxe Du Jour, built a multi-million dollar luxury resale marketplace that allows customers to shop, sell, rent, and restore authentic designer handbags—all without traditional venture backing or early paid media.

🔑 Key Topics Covered:

How Luxe Du Jour grew to 31 employees and expanded into the U.S.

The three-step authentication process that builds customer trust

Why organic growth outperformed paid ads (and what’s changing now)

How luxury resale is outpacing new luxury in the market

The most valuable (and least valuable) brands in resale

Future of blockchain & luxury authentication

👂 Whether you’re scaling a DTC business, exploring resale, or growing an online marketplace, this episode is packed with insights.

👉 Listen now!

Timestamps:

00:00 – Why Organic Marketing Outperforms Paid Media

02:45 – Tammy's Journey from Bag Addict to Business Owner

06:15 – Building Luxe Du Jour Through Instagram

10:30 – How Luxe Du Jour Authenticates Designer Bags

14:20 – The Psychology Behind Buying Luxury Items

17:00 – Using Data to Price and Sell Pre-Owned Bags

21:00 – Challenges Scaling Ads with Trademark Restrictions

24:00 – Renting Designer Bags and Handling Risk

26:20 – The Future of Luxury: Pre-Owned, Blockchain, and Sustainability

30:15 – Tammy's Vision, Team Culture, and Growth Goals

Hashtags:

#DTCpodcast

#TammyPhan

#LuxeDuJour

#ResaleMarket

#LuxuryBags

#EntrepreneurJourney

#OrganicMarketing

#EcommerceGrowth

#SustainableFashion

#PreOwnedLuxury

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