Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Ep 467: Building a Mission-Led Brand: Lessons from Better Basics’ Plastic-Free Journey
Manage episode 457129638 series 2899866
Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this episode of the DTC Podcast, we sit down with Samantha Rayner, founder of Better Basics, a mission-led household goods brand focused on reducing plastic and toxins. With years in the consumer product space and a deeply personal story, Samantha shares how Better Basics grew from a purpose-driven idea into a brand that resonates with eco-conscious consumers.
Key takeaways from this episode:
Building a Mission-Led Brand: Why sustainability needs to align with product design and function.
Leveraging Vulnerability: The "Save Our Business" campaign that nearly sold out their inventory through authentic storytelling.
Pivoting to a Drop Model: How Better Basics plans to create urgency, reduce waste, and scale intentionally in 2025.
Samantha also talks about the role of community in building a brand and why organic growth through partnerships and storytelling has outperformed paid ads for them. Listen in for actionable insights on navigating the challenges of running a mission-driven, bootstrapped DTC brand.
Timestamps:
00:00 - Starting the DTC Podcast with Samantha Rayner
02:00 - The mission behind Better Basics
05:00 - Tackling plastic and ingredient challenges
07:30 - Partnerships as a growth strategy
10:00 - Bootstrapping challenges and focusing on SKUs
15:00 - Moving to a drop model and pre-orders
18:30 - Authenticity in marketing and the "Save Our Business" campaign
23:00 - Lessons learned from selling out inventory
26:00 - The importance of standing for something as a brand
Hashtags:
#BetterBasics #SustainableLiving #EcoFriendlyProducts #DTCMarketing #PlasticFree #SmallBusinessJourney #MissionDrivenBrand #Entrepreneurship #ProductDrops #MarketingTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
554 Episoden
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Manage episode 457129638 series 2899866
Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this episode of the DTC Podcast, we sit down with Samantha Rayner, founder of Better Basics, a mission-led household goods brand focused on reducing plastic and toxins. With years in the consumer product space and a deeply personal story, Samantha shares how Better Basics grew from a purpose-driven idea into a brand that resonates with eco-conscious consumers.
Key takeaways from this episode:
Building a Mission-Led Brand: Why sustainability needs to align with product design and function.
Leveraging Vulnerability: The "Save Our Business" campaign that nearly sold out their inventory through authentic storytelling.
Pivoting to a Drop Model: How Better Basics plans to create urgency, reduce waste, and scale intentionally in 2025.
Samantha also talks about the role of community in building a brand and why organic growth through partnerships and storytelling has outperformed paid ads for them. Listen in for actionable insights on navigating the challenges of running a mission-driven, bootstrapped DTC brand.
Timestamps:
00:00 - Starting the DTC Podcast with Samantha Rayner
02:00 - The mission behind Better Basics
05:00 - Tackling plastic and ingredient challenges
07:30 - Partnerships as a growth strategy
10:00 - Bootstrapping challenges and focusing on SKUs
15:00 - Moving to a drop model and pre-orders
18:30 - Authenticity in marketing and the "Save Our Business" campaign
23:00 - Lessons learned from selling out inventory
26:00 - The importance of standing for something as a brand
Hashtags:
#BetterBasics #SustainableLiving #EcoFriendlyProducts #DTCMarketing #PlasticFree #SmallBusinessJourney #MissionDrivenBrand #Entrepreneurship #ProductDrops #MarketingTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
554 Episoden
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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