Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF
Manage episode 429681077 series 2899866
Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast!
Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.
Key Insights:
Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.
Optimization and Testing: Learn how continuous testing can lead to the most optimized landing pages.
Warp Drive Tool: Discover how PilotHouse's proprietary tool enhances landing page performance without disrupting ad campaigns.
Why You Should Listen:
Get actionable tips on creating high-converting landing pages.
Learn about the importance of aligning ad angles with landing page content.
Discover the strategic advantage of using Pilothouse's Warp Drive tool.
By the end of this episode, you'll have a clear understanding of how to leverage landing pages to enhance your DTC marketing strategy.
Timestamps:
0:00 - Introduction to Mastermind Events and DTC Podcast
2:30 - Overview of the Victoria, BC Mastermind Event
4:00 - Importance of Custom Landing Pages in E-commerce
6:15 - Real-Life Success Stories: Drew Archeolo from Victory Gear
8:45 - How to Make About Pages Shoppable
11:00 - The Role of Landing Pages in Ad Campaigns
13:30 - Effective Use of Landing Pages for Promo Campaigns
15:00 - Problem Agitation vs. Problem Solution in Ads and Landing Pages
17:15 - Evergreen Ads and Landing Pages for Q4 Prep
19:30 - Tips for Beginners: Turning About Pages into Sales Pages
22:00 - The Power of Founder's Story on Landing Pages
24:15 - Technical Elements of High-Performing Landing Pages
26:30 - Enhancing Pages with Personalization and Dynamic Content
28:00 - Case Study: Jewelry Brand Success with Custom Landing Pages
30:00 - The Second Step Optimization with Warp Drive
32:00 - Conclusion and Call to Action
Hashtags:
#Ecommerce #LandingPages #DTC #DigitalMarketing #ConversionOptimization #EcommerceSuccess #MarketingTips #PilotHouse #SEO #AdCampaigns #MastermindEvents #FoundersStory #Shopify #OnlineSales #CustomerJourney
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
519 Episoden
Teilen
Manage episode 429681077 series 2899866
Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast!
Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.
Key Insights:
Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.
Optimization and Testing: Learn how continuous testing can lead to the most optimized landing pages.
Warp Drive Tool: Discover how PilotHouse's proprietary tool enhances landing page performance without disrupting ad campaigns.
Why You Should Listen:
Get actionable tips on creating high-converting landing pages.
Learn about the importance of aligning ad angles with landing page content.
Discover the strategic advantage of using Pilothouse's Warp Drive tool.
By the end of this episode, you'll have a clear understanding of how to leverage landing pages to enhance your DTC marketing strategy.
Timestamps:
0:00 - Introduction to Mastermind Events and DTC Podcast
2:30 - Overview of the Victoria, BC Mastermind Event
4:00 - Importance of Custom Landing Pages in E-commerce
6:15 - Real-Life Success Stories: Drew Archeolo from Victory Gear
8:45 - How to Make About Pages Shoppable
11:00 - The Role of Landing Pages in Ad Campaigns
13:30 - Effective Use of Landing Pages for Promo Campaigns
15:00 - Problem Agitation vs. Problem Solution in Ads and Landing Pages
17:15 - Evergreen Ads and Landing Pages for Q4 Prep
19:30 - Tips for Beginners: Turning About Pages into Sales Pages
22:00 - The Power of Founder's Story on Landing Pages
24:15 - Technical Elements of High-Performing Landing Pages
26:30 - Enhancing Pages with Personalization and Dynamic Content
28:00 - Case Study: Jewelry Brand Success with Custom Landing Pages
30:00 - The Second Step Optimization with Warp Drive
32:00 - Conclusion and Call to Action
Hashtags:
#Ecommerce #LandingPages #DTC #DigitalMarketing #ConversionOptimization #EcommerceSuccess #MarketingTips #PilotHouse #SEO #AdCampaigns #MastermindEvents #FoundersStory #Shopify #OnlineSales #CustomerJourney
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
519 Episoden
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Ähnelt DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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