Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Ep 420: Innovating The Cheese Puff: Ffups Sam Tichenor Scales Snacking (without the Health Claims)
Manage episode 427854382 series 2899866
Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth.
Key Insights:
Customer Engagement through DTC: Learn how Sam uses DTC as a strategic tool for market testing and customer engagement.
Retail Expansion: Discover the challenges and strategies behind transitioning from DTC to retail.
Flavor Over Health Claims: Understand how FFUPS differentiates itself by focusing on interesting flavors and simplicity rather than competing in the "better for you" space.
Tune in to hear how FFUPS is redefining what it means to be a puff snack and the lessons Sam has learned along the way.
Timestamps:
00:00 - Introduction and Initial Strategy
02:00 - Adjusting Go-to-Market Strategy
05:00 - Building FFUPs: Inspiration and Market Gaps
07:00 - Flavor Innovation and Consumer Preferences
10:00 - Challenges and Insights from Amazon Sales
12:00 - Future Plans and Marketing Strategies
15:00 - Importance of Sampling and Retail Presence
18:00 - Using DTC for Customer Engagement
21:00 - Content Creation and Social Media Strategies
24:00 - Closing Thoughts and Final Insights
Hashtags:
#DTCpodcast #FFUPs #SamTichnor #SnackInnovation #GoToMarketStrategy #PuffSnacks #ConsumerEngagement #FlavorInnovation #DTCPodcastEpisode #FoodEntrepreneur
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 Episoden
Teilen
Manage episode 427854382 series 2899866
Inhalt bereitgestellt von DTC Newsletter and Podcast and DTC Newsletter. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von DTC Newsletter and Podcast and DTC Newsletter oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth.
Key Insights:
Customer Engagement through DTC: Learn how Sam uses DTC as a strategic tool for market testing and customer engagement.
Retail Expansion: Discover the challenges and strategies behind transitioning from DTC to retail.
Flavor Over Health Claims: Understand how FFUPS differentiates itself by focusing on interesting flavors and simplicity rather than competing in the "better for you" space.
Tune in to hear how FFUPS is redefining what it means to be a puff snack and the lessons Sam has learned along the way.
Timestamps:
00:00 - Introduction and Initial Strategy
02:00 - Adjusting Go-to-Market Strategy
05:00 - Building FFUPs: Inspiration and Market Gaps
07:00 - Flavor Innovation and Consumer Preferences
10:00 - Challenges and Insights from Amazon Sales
12:00 - Future Plans and Marketing Strategies
15:00 - Importance of Sampling and Retail Presence
18:00 - Using DTC for Customer Engagement
21:00 - Content Creation and Social Media Strategies
24:00 - Closing Thoughts and Final Insights
Hashtags:
#DTCpodcast #FFUPs #SamTichnor #SnackInnovation #GoToMarketStrategy #PuffSnacks #ConsumerEngagement #FlavorInnovation #DTCPodcastEpisode #FoodEntrepreneur
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 Episoden
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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