#36- Turning Your LinkedIn Brand Into A Sales Machine with Robin Choy

Digital Recruiter Podcast

Episode Summary

In this episode of The Digital Recruiter Podcast, Clark welcomes Robin Choy, a seasoned agency owner, founder of HireSweet and host of the popular "Modern Recruiter Podcast."

Robin candidly shares his unconventional journey into the recruiting world, starting from an early marketplace venture for remote services, leading him to co-found an assessment software company. However, he soon realized companies' biggest challenge was sourcing qualified candidates, prompting a pivot into candidate sourcing and engagement, and the birth of their recruiting agency.

Robin openly discusses the lessons learned along the way, emphasizing the importance of truly understanding clients' needs, crafting compelling messaging, nurturing relationships through consistent content and outreach, and leveraging platforms like LinkedIn.

He highlights how their focus on content marketing drove a staggering 50% of new business at one point. The conversation also covers the evolution of their ATS and CRM platform, HireSweet, guided by a client-centric approach and a commitment to solving industry challenges.

Throughout the discussion, Robin's authenticity, deep industry knowledge, and commitment to leading from the front shine through. His insights into content marketing, relationship building, and understanding the true essence of recruiting offer valuable lessons. Robin's refreshing perspective highlights the importance of adaptability, client-centricity, and consistent value creation through genuine connections and content.

Robin’s Bio

Robin is an experienced recruiting professional who works in three main areas. First, he writes on LinkedIn about recruiting, sharing lessons learned over the past 7 years from his own experience, helping over 1,000 clients with his team, and talking to top recruiting leaders at companies like Google, Reddit, McKinsey, and Y Combinator.

Second, Robin is the founding CEO at HireSweet, a company that has helped over 1,000 organizations improve their sourcing efforts. HireSweet offers two products: HireSweet CRM and HireSweet Marketplace. The CRM helps recruiting teams be 10x more efficient with outbound recruiting by easily finding candidates, getting more responses, searching previous applicants, automating cold outreach, and managing talent pools. The Marketplace provides a curated selection of vetted tech talent that HireSweet's talent acquisition team has sourced and assessed.

Third, Robin hosts The Modern Recruiter podcast, aimed at recruiting professionals who want to continue learning. He was the first recruiter at HireSweet, personally helping dozens of companies hire engineers.

Overall, Robin leverages his recruiting expertise through content, software, services, and podcasting to support recruiters and companies in enhancing their hiring capabilities.

You can find Robin on LinkedIn or check out The Modern Recruiter Podcast on Apple or https://www.hiresweet.com/

For more information about Digital Recruiter, click HERE ---＞ https://linktr.ee/thedigitalrecruiter