SEO Trends You Can't ignore in 2025

Digital Marketing for Contractors

In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies explore the rapidly changing world of search engine optimization (SEO) and the key trends contractors need to know for 2025. With Google making over 5,000 algorithm changes in 2024 alone, staying ahead requires adapting to new technologies and search behaviors.
The discussion begins with the rise of AI and machine learning. Tools like ChatGPT and voice assistants are reshaping how users find answers online. Instead of traditional Google searches, more people are turning to AI-driven platforms, which means contractors need to create content that feeds these systems. Optimizing websites to answer common questions like “How much does a new roof cost?” or “What’s the lifespan of vinyl siding?” is crucial for staying competitive.
The team also highlights voice search and video content as growing trends. Whether homeowners are asking Alexa about home improvements or using YouTube to find DIY tips, contractors need to ensure their content is optimized for both. Using voice-friendly formats and leveraging video for visual storytelling can significantly improve engagement.
Another major focus is EAT (Experience, Expertise, Authoritativeness, Trustworthiness). Google increasingly prioritizes trustworthy, high-quality content. Contractors can achieve this by showcasing their expertise through detailed blog posts, FAQs, and customer testimonials.
Janet and Caitlin emphasize the importance of delivering a fast, mobile-friendly website. User experience is becoming a bigger factor in search rankings, so ensuring your site is easy to navigate and quick to load is non-negotiable.
In summary, 2025 is all about creating engaging, trustworthy, and accessible content. Contractors who adapt to these SEO trends and diversify their marketing strategies will thrive in an ever-changing digital landscape.
For more insights, visit Fat Cat Strategies.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.