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S2 E8 - SEO Is Dead ! Hello AEO
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Episode Summary
This podcast episode begins with a comparison of Ask Engine Optimization (AEO) and Search Engine Optimization (SEO). We then explain the differences between the two approaches, outlining that AEO focuses on optimizing content for AI-powered question-answering systems while SEO focuses on ranking high in search engine results pages for keyword-based searches. We present the advantages and disadvantages of both approaches, emphasizing the growing importance of AEO due to the rise of voice search and AI assistants.
Finally, we conclude that the most effective strategy is to implement both SEO and AEO, using AEO for question-based content and SEO for broader keyword targeting, to maximize online visibility and future-proof digital presence.
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