How to turn raw data into go-to-market decisions? | Francis Brero | Devico Breakfast Bar #102

Devico Breakfast Bar

In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Francis Brero, co-founder and CPO at MadKudu. Explore the nuances of digital transformation with data-driven SaaS products, highlighting the misconception that such products can be sold solely through demos or trial versions. Francis talks about scaling a product in a noisy market, designing AI that actually helps users and how to structure your founding team for long-term success.

Episode highlights:

• The dangers of over-automating sales and faking personalization.
• Trends in AI agentic workflows and data engineering implications for B2B sales.
• How companies should balance automation with human empathy in prospecting.
• Regional trends in tech talent — from France to Latin America.
• Advice for founders on choosing the right co-founder.

Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.

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Check out Devico - https://devico.io

Check out DeviQA - https://www.deviqa.com

Learn more about Devico's data engineering services: https://devico.io/services/data-engineering-services

Learn more about DeviQA's AI testing services - https://www.deviqa.com/services/ai-testing-services/