EP 73: How to Maximize Profit as a Car Dealership, with Max Zanan, MZ Dealer Services and Author of the "Perfect Dealership" Series

Defenders of Business Value

Max Zanan, owner of MZ Dealer Services and author of Perfect Dealership, a four book series dedicated to helping car dealership owners adapt and thrive in their business, joined host Ed Mysogland. They discussed the industry as a whole, how dealers make their money, where the profit actually is, why dealerships are not likely to stay in the owner's family, the role of the service department, how to keep qualified employees or train them, why buying a car takes so long, and much more.

Defenders of Business Value Podcast is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

MZ Dealer Services

Max Zanan is an automotive industry leader offering a comprehensive automotive consulting service for car dealers nationwide. His goal is to improve customer experience and retention while increasing dealership’s profits.

Contact Max today to build a better dealership including automotive compliance, F&I optimization, sales strategy, and more. He welcomes phone calls at 917-903-0312.

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Perfect Dealership Books by Max Zanan

Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died—and died quickly.

Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren’t happy with the existing sales process. If car dealerships don’t adapt, they too will face an industry-wide extinction.

Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies fifteen years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including

• • human resources,

• • business development centers,

• • information technology,

• • parts and service, and

• • finance and insurance.

By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership—the only way to remain relevant and solvent in the digital age.

Find all of Max's books here: Perfect Dealership

Max Zanan, Owner, MZ Dealer Services, and Author of the Perfect Dealership Series

Max Zanan is the author of four best-selling books on automotive retail management: Perfect Dealership, Car Business 101, The Art and Science of Running a Car Dealership, and Effective Car Dealer. Each book is a top-ranked Amazon category leader and have received many 5-star reviews from prominent car dealership owners and managers. Max’s success as an author, general manager and entrepreneur has helped to cement his position as a preeminent voice leading the charge for modernization of the auto retail industry.

Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting. His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan is a thought leader, organizer of the Perfect Dealership Conference, keynote speaker, and frequently quoted in trade publications such as Automotive News, Fixed Ops Journal, and Auto Dealer Today.

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Ed Mysogland, Host of Defenders of Business Value Podcast

The Defenders of Business Value Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one day transfer value with the sale of the business for maximum value.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

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