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How Ukraine’s Postal Service Stayed Operational in War | Decoding Cross-Border Ecommerce | Ep #72
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This episode of the Decoding Cross-Border Ecommerce podcast is one you won’t forget. Clint Reid, Founder and CEO of Zonos, sits down with Igor Smelyansky, CEO of Ukrposhta (Ukraine Post), to talk about leading a national postal service during an active war—and still growing exports, launching banks and pharmacies, and maintaining ecommerce lifelines across borders.
Igor shares how his U.S. legal and business background helped Ukraine Post become the first to deliver under new U.S. de minimis rules, how they've helped over 45,000 SMEs keep shipping internationally, and how modern war forced them to digitize and automate at a rapid pace.
This episode is packed with resilience, logistics innovation, international trade strategy, and hard-earned leadership lessons from the frontlines.
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