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Data Guru: Why Measurement Spells Success
Manage episode 324568957 series 3335229
Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 Episoden
Manage episode 324568957 series 3335229
Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 Episoden
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