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Inhalt bereitgestellt von Data Guru by Acxiom. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Data Guru by Acxiom oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Data Guru: Let’s Get “Phigital”
Manage episode 353269075 series 3335229
Inhalt bereitgestellt von Data Guru by Acxiom. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Data Guru by Acxiom oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.
Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.
The Comeback of QR Code Marketing: How to Get It Right
Phigital Shopping Experience - Bit2win
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 Episoden
Teilen
Manage episode 353269075 series 3335229
Inhalt bereitgestellt von Data Guru by Acxiom. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Data Guru by Acxiom oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.
Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.
The Comeback of QR Code Marketing: How to Get It Right
Phigital Shopping Experience - Bit2win
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 Episoden
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Ähnelt Data Guru by Acxiom
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
…
continue reading
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