Building the marketing machine with Act-On’s David Greenberg

Customer Conversations

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4y ago 33:14

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David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode:

What marketing can do to optimize your sales funnel
Why you need qualitative data from your customer to make improvements in sales, marketing and product
How to manage a co-hort of users to get regular feedback about your product
What you need to do to build a marketing machine that works for your company
How customers want to make purchasing decisions today

Resources

Reaching out to David

Connect with David on LinkedIn

28 Episoden

#Tech #Sean Boyce And Stuart Balcombe #Sean Boyce #Stuart Balcombe