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#183: Thomas Frank – How to build a successful tutorial channel.

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Manage episode 404734377 series 2673742
Inhalt bereitgestellt von Jay Clouse. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jay Clouse oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.

His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.

In this episode, you'll learn:

  • How to design the perfect viewer experience
  • How to think about browse views versus
  • Search the pros and cons of relying on outside platforms for success
  • And what every person starting a tutorial channel needs to do

Full transcript and show notes

Thomas's Website / YouTube / Twitter / Instagram

***

TIMESTAMPS

(00:00) Abandoning a 2 Million Sub Channel

(01:17) Thomas’s New YouTube Strategy

(04:10) Why Start a New Channel?

(05:35) Browse Views vs Search Views

(08:09) When Serving the Audience is Bad for Retention

(12:01) Evaluating Platform Risk

(16:14) Permanence on YouTube

(18:40) How to Decide What Videos to Make

(19:48) How Important is Production Value

(24:32) Advice for New Tutorial Creators

(30:07) Does First Mover Advantage Matter?

***

RECOMMENDED NEXT EPISODE

#112: Thomas Frank

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

  continue reading

271 Episoden

Artwork
iconTeilen
 
Manage episode 404734377 series 2673742
Inhalt bereitgestellt von Jay Clouse. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jay Clouse oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.

His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.

In this episode, you'll learn:

  • How to design the perfect viewer experience
  • How to think about browse views versus
  • Search the pros and cons of relying on outside platforms for success
  • And what every person starting a tutorial channel needs to do

Full transcript and show notes

Thomas's Website / YouTube / Twitter / Instagram

***

TIMESTAMPS

(00:00) Abandoning a 2 Million Sub Channel

(01:17) Thomas’s New YouTube Strategy

(04:10) Why Start a New Channel?

(05:35) Browse Views vs Search Views

(08:09) When Serving the Audience is Bad for Retention

(12:01) Evaluating Platform Risk

(16:14) Permanence on YouTube

(18:40) How to Decide What Videos to Make

(19:48) How Important is Production Value

(24:32) Advice for New Tutorial Creators

(30:07) Does First Mover Advantage Matter?

***

RECOMMENDED NEXT EPISODE

#112: Thomas Frank

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

  continue reading

271 Episoden

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