EP 82 | Email Revival Project: Lessons from a Neglected Email List

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).

In this episode, I’ll reveal:

• Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
• How I failed in email marketing for my TPT store in the past
• How I’m taking a more strategic approach this time around
• Why email marketing is an essential part of a long-term business plan
• Lessons from automations gone wrong
• How I plan to recapture and engage my audience
• 6 mistakes I made (and you should avoid)

This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!

MENTIONED IN THIS EPISODE:

• Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
• EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?

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