Mike Ulmer: A Guide to Storytelling Success

Conversational Selling

About Mike Ulmer: Mike Ulmer is CEO of Catapult Bookwriting and the author of books about business, hockey, Canada, and leadership. Mike's company, Catapult Bookwriting, has published Unapologetic Leadership by Dr. Kwadwo Kyeremanteng, Drop the Mic Marketing by Jason Hunt, Show and Tell Writing: A Great Short Business Book About How to Write A Great Short Business Book by Mike Ulmer, The Myth-Guided Mind: Unleash Your God-Given Genius At Work And At Home by Michael Hynes, The 50 Year-Old Millenial by Marc Petitpas and The 40 Ways Of The Fox by Ron Foxcroft. He has written for three wire services: the Thomson News Service, Southam News, and The Canadian Press. His work has appeared in Chill: The Beer Magazine, Saturday Night Magazine, and in a compendium of sports Stories called The Way It Looks From Here (2004 Knopf), edited by Steven Brunt. Mike's book M is for Maple is, the bestselling alphabet book in Canadian publishing history. He has appeared in front of 20,000 elementary school students across Ontario and Alberta to talk about writing and everything Canadian. Check out the latest episode of our Conversational Selling podcast to learn more about Mike.

In this episode, Nancy and Mike discuss the following:

• Mike's three-step formula for writing a book: Proposition, Backstory, Recommendations
• Importance of a book for business growth and personal branding
• The power of a book as a marketing tool and credibility builder
• Advice on starting the book-writing process with personal storytelling
• Tips on daily writing goals and word counts
• Views on deadlines and their effectiveness in book writing

Key Takeaways:

• Podcasting, blogging, and books form the Holy Trinity of communication.
• A book provides a 24/7 representation of your expertise.
• The key is honesty and vulnerability.
• People invest their time when they read your book; honor that.
  

"Because when you write a book, people are just so impressed. And I've been living off that for about 30 years. So, I'm going to tell you it's true. There's a disproportionate amount of prestige when you write a book. So, it's really a great thing for a business. And if you're the only person telling your story, then you're the only story that counts." – MIKE

"If you want to write the book, we can coach you and all that stuff. We can help you do that for a very reasonable cost. But if you want to just do it by yourself, that's okay too. We also do that if you want us to write the book for you. But to answer your question, I don't know if everyone can write a book, but everyone can figure out who they are, what they are, and why they do it." – MIKE

"If you feel that your story is not worth telling, someone has gotten in your ear and lied to you because everyone has a compelling story. I make a living finding them. And that's probably not going to be Jermaine to the hundreds and thousands, not hundreds, but thousands of people listening to your podcast. But here's what is Jermaine. That person who told you haven't got a story worth listening lied to you. Right. And that person should be consigned to the seventh circle of hell because people carry around that lie and build their beliefs on top of that thing. It's like a faulty foundation. All you're trying to do is build a good house, but if someone leaves you with that terrible foundation, you'll never have a great house. Whoever told you you couldn't write a book lied to you. Everyone can do it." – MIKE

Connect with Mike Ulmer:

• LinkedIn: https://www.linkedin.com/in/mike-ulmer-554814a3/
• Personal: https://www.mikeulmer.com/

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