April Adams Pertuis: Journey to Storytelling Excellence

Conversational Selling

About April Adams Pertuis: April Adams Pertuis is the visionary Founder and CEO of LIGHTbeamers, helping mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their stories so they can create deeper connections and build strategic relationships. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always "everybody has a story," which is a powerful beacon used to shine a light on others. April is also a #1 Bestselling Author of 3 compilation books: Elevate Your Voice, Step Into Your Brave, and Shine Your Light, and a host of the top-rated (top 2 %) Podcast, The Inside Story with April Adams Pertuis in 4th year of weekly production. Check out the latest episode of our Conversational Selling podcast to learn more about April.

In this episode, Nancy and April discuss the following:

• April's expertise in storytelling across various platforms
• LightBeamers: the origin of her company name
• Methodology behind crafting a compelling story
• Significance of storytelling in business and its impact on audience engagement
• Challenges people face in sharing their stories
• "Little" stories vs. "Big" traumatic stories

Key Takeaways:

• We learn by listening to other people's stories and how they navigated their choppy waters.
• There is a natural, magical way to share that story in a way that will be light. There are light beamers.
• You're human, and nobody wants to do business with robots.
• In the digital age of AI, we will do a lot of business with robots in the future.

"It's innate in who we are and how we're designed as human beings that storytelling resonates. We tend to learn through storytelling. This is why storytelling has been around since the beginning of time. We can date it back to the caveman days, and that's how they communicated. They documented their existence by painting in the caves and telling a story. And so, stories do just that, right? They help document our existence. We've come a long way since the caveman days, and storytelling is very sophisticated. There are many ways we can utilize storytelling in our communication. We have unlimited ways to do that now in the digital age that we live in. But at the end of the day, it's still just about connecting with another human being and using storytelling to show that we are all kind of alike." – APRIL

"The number one soft skill that most business owners overlook or disregard altogether. And it's what it is really like. I call it a secret weapon in business. This relates to sales, building an audience, and connecting with future and potential clients and existing clients storytelling; we can go so much further with our businesses if we incorporate more storytelling. What performs well on social media is when people, businesses, and the humans behind the business show up and tell real stories. It's not the marketing, it's not the sales pages, it's not even the beautifully crafted testimonials, although testimonials are a form of storytelling. It's just the human being a human. And so, I always say storytelling is going to be the thing that humanizes your business and will allow you to be seen differently than all the other fish in the water because it will make you unique. This is especially important right now in the world that we're entering with AI because AI cannot reproduce your story. So we're going to be bombarded, we are already being bombarded, and I think there's a place for AI; I'm not poo-pooing it, but we need to be careful not just to use AI, we need to use AI and use storytelling, and when you use storytelling, you're going to be able to infuse your personality, your own set of values kind of what you stand for, your flavor, you know, your personality. And that will help create conversions in your sales and your conversations; it's going to bring more people to you and into your audience. It's going to increase your engagement. All those things that we're all looking for as business owners." – APRIL

"I'm a big fan of video because you're hearing my voice right now on the podcast. You don't broadcast anywhere on video. So you won't find me on video listening to this episode. But even just the voice, you can hear my voice and the intonation and the way I have inflection. But if you were to see me on video right now, number one, you would see my face. You will see what I look like. You would see my hand gestures because I'm quite animated when I talk, and I use my hands a lot. And I smile, right? I smile, or if I'm feeling something emotional, I might show a little more emotion in my face. And that allows, as human beings, it allows a visual clue as to who we are as people." – APRIL

Connect with April Adams Pertuis:

• LinkedIn: https://www.linkedin.com/in/lightbeamers/
• Lightbeamers: https://www.lightbeamers.com/

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