Breakthrough Series: Jedediah Polson - The Profitability of Epoxy Flooring

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Jedediah Poulsen of Innovative Custom Coatings wants to scale his business to leave a legacy for his family. He specializes in high-end custom finishes, including faux finishes and epoxy floors. Currently, he takes on any job that comes his way to stay busy, but he wants to be able to pick and choose his projects. Tanner Mullen advises Jedediah to focus on scaling his epoxy flooring services, as they are more profitable and easier to teach others. Tanner also emphasizes the importance of learning to say no and implementing predictable marketing strategies to attract the right customers. Jedediah is open to hiring a marketing agency and recognizes the need to delegate tasks to his team members. The goal is to create a scalable and profitable business that allows Jedediah to focus on his artistic skills. In this conversation, Jedediah and Tanner discuss the importance of focusing on a specific service, such as epoxy, to maximize efficiency and profitability. They also talk about the benefits of presenting quotes in person and the need for sales training to improve closing ratios. Tanner emphasizes the importance of hiring a marketing agency with a proven track record and the need for lead nurturing and effective sales techniques. They discuss the potential for growth and the opportunity to build a successful business that can be passed on to future generations.