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Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change
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In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
Episode Highlights:
- [10:01] The Power of Product-Led Growth
- [26:35] From Startup to Scale-Up
- [28:32] “Creative Destruction”
- [31:06] Transitioning from Traditional Marketing to Influencer Marketing
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