How to Grow Your New Zealand Brand and Story in the United States w/ David Downs

Conscious Profits Unfiltered with Sebastian Naum

In this episode, Sebastian and David delve into New Zealand's international branding and the integration of Māori cultural values in business. They discuss business growth for Kiwi brands in the US, the significance of the silver fern symbol and the importance of trust and transparency in New Zealand's business environment. They talk about how to scale and spread New Zealand brand stories across the globe. David shares insights on Māori values like hospitality (manaakitanga), care for the land (kaitiakitanga), trustworthiness (pono), and a spirit of adventure (pōkaitanga), and their relevance in contemporary business.

Topics Discussed:

• AI Presentation Mishap
• Experimentation in Creativity
• Perception of New Zealand Brands
• Cultural Connections
• Symbol of the Silver Fern
• Māori Cultural Values in Business
• Four Key Māori Values
• Caring for the Land
• Trustworthiness in Business
• Restless Spirit of Adventure
• Conscious Business Practices
• The All Blacks and Competitive Spirit
• Healthy Competition in Business
• Long-Term Thinking in Māori Culture
• Challenges for New Zealand Brands
• Need for Support in International Expansion
• Cultural Nuances in Marketing
• Storytelling as a Connection Tool
• Authenticity in Brand Messaging
• Aligning Values with Market Success
• The Importance of Financial Sustainability
• Value of Storytelling in Business
• Conscious Consumerism
• Quality of New Zealand Products
• Māori Influence on Business Practices
• Authenticity in Brand Storytelling
• Connection and Community in Leadership
• Conscious Leadership in Organizations
• Māori Advisory Group Influence
• Future of New Zealand Brands
• Traits of a Conscious Leader
• Vulnerability vs. Strength in Leadership
• Openness in Leadership

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SebastianNaum.com