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#70 - Alexa Grabell (Co-Founder & CEO @ Pocus) on branding as a product-led growth company, creating early demand for your product, and extracting value from investors after they write checks
Manage episode 333714333 series 3262833
This week we had on Alexa Grabell (@alexa_grabell) from Pocus.
Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.
In this talk, we cover:
- Branding as a product-led growth company
- Creating early demand for your product
- Extracting value from investors after they write checks
82 Episoden
Manage episode 333714333 series 3262833
This week we had on Alexa Grabell (@alexa_grabell) from Pocus.
Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.
In this talk, we cover:
- Branding as a product-led growth company
- Creating early demand for your product
- Extracting value from investors after they write checks
82 Episoden
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