))
Why Over-Emphasizing Cost Per Lead Is Killing Your REI Business
Manage episode 373311092 series 3462581
Inhalt bereitgestellt von Bateman Collective. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Bateman Collective oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.
In this episode, we discuss:
- Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)
- The dangers of making decisions based on limited data or small sample sizes (04:50)
- Defining lead quality based on the funnel stage with sufficient sample size (07:30)
- How to find undervalued leads by looking at what competitors ignore (09:45)
- The flaws with only looking at cost per lead or cost per deal (11:20)
- Real-life examples of why you need to analyze beyond cost per lead (13:40)
- The key funnel metrics you must track for real estate success (16:55)
Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
73 Episoden
Teilen
