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The Single vs Multiple Market Debate: Pros and Cons with Jerry Norton and Robert Wensley
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Local or national? Specialize or diversify? So many strategy questions, so little time!
Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach.
Learn how to allocate budget across markets and channels for maximum ROI. Discover when it pays to "change the game" and pivot your model. We're breaking down bidding dynamics, managing risk, optimizing PPC campaigns, and more.
If you're struggling to decide where to focus your real estate business, this episode is a must-listen. We're getting into the weeds on models like belly-to-belly vs virtual sales so you can build a lean, mean investing machine.
Think through your investing strategy with insights from the pros. Come for the knowledge, stay for the witty banter and unconventional wisdom.
0:00 - Introduction
1:22 - Local vs national markets
3:45 - Allocating budget to highest ROI channels
5:03 - Changing the game you're playing
6:14 - Overview of PPC for real estate investors
7:35 - Setting the right parameters with PPC agencies
9:08 - Getting coached on PPC strategy
10:12 - Not being set up for failure with agencies
11:20 - Flexibility to change the game
12:40 - Going deep in one market vs virtual across markets
14:55 - Managing risk across markets
16:42 - Bidding dynamics in single vs multiple markets
18:55 - Specializing in channels vs markets
21:12 - Belly-to-belly vs virtual sales models
23:20 - Nuances of local markets in virtual model
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https://www.batemancollective.com/toolkit/
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