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The Digital Gold Rush - Mining for Land Leads Online
Manage episode 378749755 series 3462581
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Sick of sending direct mail to the same old list of prospects? Looking to break into an untapped market with way less competition? Then you need to listen up, because today we're pulling back the curtain on digital marketing for land deals.
Shannon and Brandon discuss how some clients are getting 10x the leads for a fraction of the cost compared to marketing houses. We'll talk ad copy tricks, lead sculpting tactics, and targeting strategies to filter for only the most qualified sellers.
Intrigued yet? There's a huge opportunity here, so tune in to learn how you can get in on the action!
1:35 - The Untapped Land Market
6:25 - Cost Per Lead
9:15 - Location Targeting
10:01 - Specifying Land Size In Ads
13:45 - Form Filters Leads On Key Criteria
14:52 - Lead Sculpting Teaches Google
17:04 - Targeting Relevant Keywords
18:28 - Cost Per Contract
20:40 - 10x More Leads Than Houses
22:30 - Try Land To Open A New Revenue Stream
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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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