​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list.

• Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions.
• Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results.
• Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it from the CMO's chair.
• Gain insights into optimizing team performance, fostering agility, and embracing calculated risks to stay ahead in today's fast-paced marketing environment in an era of shrinking budgets and expanding expectation

We hope you enjoy listening.

References

• Forbes Entrepreneurial CMO50 List

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This podcast was produced by Ty Hayes and edited by Clare Ryan.