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Rob Balderstone | From CMO to CPO: could that be your next step? | CMO Convo
Manage episode 383933316 series 3470148
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Once you reach CMO, where to next?
It's an important question and one that Rob Balderstone had to answer in his role at Locket.
Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing leaders need to function.
Discover why this move made sense, what Rob's bringing to the table, and his advice for how you too can make a similar move.
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