Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer

Inhalt bereitgestellt von Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

CMO Confidential « »
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

4M ago 35:04

MP3•Episode-Home

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.

#ai #aimarketing #marketingagency

00:00 Introduction to CMO Confidential Podcast

00:39 Meet Paul Reitzer: AI in Marketing Expert

00:42 AI's Impact on the Marketing and Agency World

01:59 Understanding AI's Current State and Future Potential

05:13 Generative AI: Capabilities and Limitations

10:36 AI's Legal and Practical Challenges for Agencies

10:54 The Future of Agencies in an AI-Driven World

32:02 Advice for Agencies and Marketers Navigating AI

32:27 Closing Thoughts and Practical AI Advice

Linkedin: CMOConfidential

Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

81 Episoden

#Business #Careers #Marketing #Mike Linton // Jeff Culliton #Mike Linton // I Hear Everything Podcast Network #CMO #Cmo Confidental #Chief Marketing Officers