EP624 - Mike Latch and Gregg Murphy on Why Sales Sucks

Chasing The Insights

In this episode of Chasing the Insights, I talk to Sales and AI experts Mike Latch and Gregg Murphy.

Mike and Greg talk to us about why sales suck.

Mike Latch CEO of Patter AI | Co-Author of 'Sales Sucks'

With over 25 years of experience in electrical engineering, physics, and sales, Mike has tapped into the unique insights of how technology and process can revolutionize sales strategy. As CEO of Patter AI, he continues to champion these revolutionary tech-driven strategies that supercharge strategic sales and has been instrumental in the extraordinary growth of several high profile companies. These methodologies are now detailed further in ‘Sales Sucks’, his newest book, co-authored by friend and colleague Gregg Murphy.

Gregg Murphy Advisor Investor, Patter AI | Partner, RevoluSun | Co-Author of 'Sales Sucks'

Throughout his 25+ year career in solar energy and strategic sales, Gregg has been instrumental in driving business growth and cultivating award-winning sales teams. His expertise lies in transforming strategic sales processes, recruitment strategies, and training programs to maximize team performance across various organizations. As a dedicated leader, he has guided sales teams to achieve remarkable results. Gregg's passion for unlocking people's maximum potential– and his practical approach to achieving this– are now captured in his latest book, 'Sales Sucks,' co-authored with his friend and colleague, Mike Latch.