#40 [EN] How to create real sustainable value in companies - François Maon, head of Management and Society Department at IESEG

Changemaker Stories

We have been hearing a lot about CSR (Corporate Social Responsibility), even in this podcast (go listen episode #12 if you skipped it). But it is still a foggy concept for a lot of us (I include myself in “us”). And I think it is still quite foggy even for people that work in CSR departments in companies.

We expect everything to be sustainable, driven towards change. Yes, but what does it mean? We often find it empty of concrete steps to follow.

In this episode, we go over what it means to create sustainable value, for real. With the help of François Maon, we cover topics such as:

• Bullshit CSR vs real CSR
• The KPIs we have to create and aim at
• The transformation the companies need
• How to implement CSR in companies that are far from these questions, how to develop CSR in companies that struggle to change?

You will find this episode really eye opening I’m sure, share it with your N+1 at work if you dare 😉

Have a great listening!

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