Ep18: The Sales Meat Grinder Unveiled: Candid Conversations with Peter Wheeler on the Churn & Burn of Sales

Celeste Berke

Welcome to The Sales Edge, where we dive deep into the world of entrepreneurship, sales, and the unique challenges faced in the business landscape. In this episode, we are joined by the dynamic duo of Celeste Berke and Peter Wheeler. Celeste shares her experiences as an entrepreneur, shedding light on the struggles of working solo and the vital role of mentorship and team collaboration. Peter brings to the table his wealth of experience as a serial entrepreneur, tackling topics such as the myth of more sales with more prospects, the changing dynamics of communication, and the detrimental impact of organizations focused solely on short-term gains. Join us as we explore the intricacies of sales, entrepreneurship, and the evolving nature of business with our esteemed guests.

About the host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.