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CMOs: Why Creativity Still Moves the Needle
Manage episode 444244819 series 3526193
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💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.💡
"CMOs also lose sight of the fact that they’re struggling with marketing. They may have good creative ideas, but if they swing too far in the direction of creativity for its own sake, they won’t serve revenue.” - Jeffrey Goldsmith
Jeffrey emphasizes that well-crafted marketing messages and design can significantly enhance customer trust and conversion rates. Jeff also shares insights from his career, highlighting the importance of creativity in strategies, from impactful headlines to team dynamics and PR campaigns, underscoring its vital role in business success.
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