The Mindset Shift Towards Value Pricing, with Filip Fucic

Business Habitat with Sam Dean

In Episode 86, Sam digs deeper into value pricing, a topic close to the heart of anyone in business. She is joined in this discussion by Filip Fucic, a value pricing expert based in Croatia, who has helped business leaders around the world improve their pricing by 15 to 50% within a two month timeframe, by shifting how they think about the value they provide. In this follow up episode to Episode #58, Sam and Filip explore further the Expert Paradox and why pricing on a dollar per hour basis does not always reflect the expertise and value provided to clients. Recognising the need for a value pricing revolution, Sam & Filip explore the challenges in resetting the traditional pricing model and reiterate Sam's earlier proposition that re-educating the market takes time, effort, thought and skill. Filip underscores the need to be able to communicate the value and talks to the inelasticity of pricing adjustments, particularly when the service offering provides benefit to the client. Using clear examples and straightforward logic to emphasise the merits of this mindset shift, this podcast is essential listening for any business leader looking to optimise their bottom line and demonstrate the intrinsic value they provide to their clients. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation