EP013 | How to Grow your Digital Agency in 2018

Bulletproof Agency Network Podcast

http://bulletproofagencynetwork.com

@BulletproAgency

Bulletproof Agency proudly presents this podcast

In this episode we join guest speaker Robert Craven, one of the UK’s leading consultants on growing digital agencies. Robert discusses planning for the future, how to grow, and how to avoid the myriad of pitfalls along the way.

Topics covered in this episode:

• Too big to be small and too small to be big. The difficulties of growing from a small agency to a larger one whilst sandwiched between the big players and the tiny creatives.
• Working ON the business, and not IN it. Robert discusses the difference.
• Differentiating yourself. The importance and difficulty of choosing a speciality and separating yourself from your peers.
• Investing in your staff and becoming ‘employer of choice’.
• Strategy and planning, what’s the difference between the two? Robert shares his wallpaper planning method, to make mistakes on paper and not in practice.
• What to have in your performance dashboard, and how to make board meetings shorter and sweeter.
• How to cement your personal goals and begin making progress on them immediately.

Speaker Bio

Robert has worked on designing and implementing business strategy and marketing projects with household names such as Virgin, Barclays and BlackBerry and has contributed to success stories such as Nando’s, Mitie and Dickies.

Setting up and running his first business, age 21, and now advising PLCs and multinationals, Robert has seen almost every aspect of running and growing a business.

He now specialises in working with digital agencies but also uses this expertise to spread his message (“how to design and get the results you want in your business and personal life”) to all types of business audiences.

Website: https://robert-craven.com/

Twitter: @Robert_Craven

Presenter BIO

A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.

Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across

Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.

Find out more about Andy’s media consultancy: www.andyjohnson.tv

Thank you for attending and hope you enjoyed the show. Please subscribe to our podcast for more industry discussions with more fantastic guests.

That’s all from the BulletProof podcast until next year! We will be back with an all-new season in the new year.