Ep 161: The Customer Experience: Benefit from new behavioural science practice at Gobeyond Partners

BritCham Singapore

Welcome to our second episode of The Customer Experience Series where we explore how to bring behavioural science into your customer experience. In this episode, Nicki Houghton continues to deep dive into the benefits of implementing behavioural sciences into our daily lives from work, businesses and how we even interact with others on face to face level.

An example Richard Chataway gave is a concept called, The Paradox of Choice, which is that if we're given too many options to choose from, and an abundance of choice in terms of providers and services that we can use. We find that overwhelming as people often face choice paralysis. So, we don't make a decision because we have too many options and we can't possibly decide what the best one is. And if we observe carefully at online streaming platforms and even e-commerce sites, these recommendation engines are a part of utilising behavioural sciences for your business which boosts the customer experience.

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