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Small Brands. Real Results.
Manage episode 413874932 series 3474630
Inhalt bereitgestellt von Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
As a follow-up to Big Brands, Big Trouble, Mark and Lorraine chat about some of the small brands who have had amazing results despite relatively small marketing budgets. Before they get there, however, Mark rants about a Celebrity Cruise's article that adds confusion to the language of marketing, then we talk about what Celebrity is really doing.
The positioning gurus talk about a local body shop, a mid-size competitor in the synthetic grass market, and a c-store -- all who are having amazing results with a focused position and focused marketing. Learn why niching yourself into a nice profit is a real thing that gets real results for small brands.
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
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