Ep. 98: Katie Allen + Jenny Rausch (Anthousai)

Botanical Brouhaha Podcast

Today we’re visiting with Jenny Rausch and Katie Allen, owners of Anthousai in Tulsa, Oklahoma. It's no secret that many business partnerships simply don't work out. But, Jenny and Katie have built a friendship as they've built a flower business and they have some great insights into the reasons they believe their partnership has worked. Join us as we talk about:

• How they learned floral design before they could afford in-person instruction
• Their desire to normalize the side hustle and encourage designers who are just getting started
• Why they added a flower shop to their existing wedding/event floral business
• The logisitics of opening a retail space
• Why Jenny thinks forming her partnership with Katie was crucial to the success of Anthousai
• Sharing knowledge with confidence
• Managing social anxiety while running a public-facing business

LINKS MENTIONED IN EPISODE 98:

• Amy Merrick
• Ashley Bayer | Tinge
• Sarah Winward
• If I Made
• Ikebana
• Bailey's Botanicals
• Natalie Gill | Native Poppy
• Enneagram
• Quickbooks
• Jenn Sanchez

FOLLOW ANTHOUSAI:

• WEBSITE
• INSTAGRAM
• SHOP INSTAGRAM
• PINTEREST

TODAY’S EPISODE IS BROUGHT TO YOU BY:

EveryStem

EveryStem florist software has the power to change the way you price and order flowers for a profit.

Here’s what some Botanical Brouhaha guests are saying about their EveryStem experience:

• “The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem.” –Ashley Fox, Ashley Fox Designs
• “Best tool I’ve used in my biz! Especially this year with the pricing fluctuations – met my margins on every wedding thanks to EveryStem.” –Alison Ellis, Real Flower Business

A special offer for BB Podcast Listeners:

Grab our free guide on how to price for a profit in your business and we’ll send you a code for a free month of EveryStem Florist Software.

Pay $24.99 for your first month and you’ll receive your second month free!

Co-Hosts: Amy McGee (Bloom Trust Co.) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee