Putting People First with Rich Cruz

Be a Marketer with Dave Charest

How can you amplify your marketing plan? Start by looking at what’s worked in the past.

Rich Cruz consults for Greater Chicago Consulting, Inc., a prominent management consulting firm in the Midwest. He helps his clients improve their performance by conducting job analysis, training, and development.

“It's a people-first approach. Get to know the person that you're going after and create those personas based on that,” Rich says. “What would your ideal customer look like? What's their communication style? Where are they hanging out? What do they like?”

For Rich’s clients, he ensures their email list has integrity, meaning customers have really opted in. From there, it’s all a matter of analyzing what works and replicating those results.

On this episode of the Constant Contact podcast, Be a Marketer, Rich and hosts Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, share the marketing strategies that have worked well for him over the years.

👉 Need a Constant Contact Certified Partner to help you out? Check out this directory to find a partner near you.

👉 Are you with an agency that frequently provides Constant Contact as a solution? Learn how to become a Certified Partner here and unlock exclusive benefits.

Additional Resources:

• Constant Contact Professional Services, including template design services
• The Ultimate Guide to Constant Contact Integrations
• Using Constant Contact SEO tools
• Create and activate an event in ​​Constant Contact

Meet Today’s Guest: Rich Cruz with Greater Chicago Consulting

☕ What he does: Rich is a consultant helping companies improve their marketing strategy. He looks at historical data, Google Analytics, and customer demographics to figure out how to best promote products. He uses Constant Contact for email marketing and SMS campaigns.

💡 Key quote: “The [email] list is critical. That’s what drives a lot of our commerce. We just get a lot of direct hits from the email. People look forward to it, and boom, they go right into it. We've also segmented out to like some of our best customers, and some people who haven't bought it for a while and try to regenerate sales from them.”

👋 Where to find him: Website | LinkedIn

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